Only a few people hold the ancient secrets of medieval sweets, handed down for generations, since 1200. Since then Fiore has been part of the culture of the city, not only as a faithful custodian of its confectionery tradition, but also as a promoter of the authentic Sienese treasures who, thanks to Fiore, have become famous throughout the world world: Panforte, Ricciarelli, Cantuccini. For two centuries Fiore has never betrayed its artisan spirit and the meticulous attention to the historicity and originality of the recipes, while becoming synonymous with constant innovation: in the search for quality, in the choice and selection of the ingredients, of production process, checking the supply chain and respecting the environment. And its territory with which she maintained, yesterday as today, a very profound identity link.